I know it’s an age-old trick – if you put palm trees and bright colours on posters it will, generally, promote the idea of “fun,” but who’s complaining? The more palm trees and fun graphic design the better! Lars Moereels from Berlin (where there are all sorts of “fun” events that are just crying out for graphic design to promote them) has got the very useful, contemporary talent of being able to make beautiful work and choosing the perfect way to document it as well.
Like a sports coach that takes time to include the quiet kid at the back, Lars takes the surface he wants to photograph his work on and lets it become as important to the design as the typography. And for that, he’s a bit of a hero.
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