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    LBN: Creative direction of the music artist Roxxxan

Graphic Design

High quality graphic design and art direction on show on new LBN website

Posted by Rob Alderson,

You know what people don’t use enough? Initials. Americans have the right idea, liberally sprinkling their names with single letters (i.e. Hunter S Thompson, F Scott Fitzgerald) but us Brits have never quite got the hang of it. There’s a reductive confidence to stripping away all but the first letters of your names, discarding the supplementary vowels and consonants and saying, this is me, unaffected, bold and uncompromising. Of course some letters are undeniably weaker than others (you know who you are F) but when Luciana Britton Newell came to naming her art direction and graphic design studio, she knew she was onto a winer with LBN.

The Central St Martins grad who previously held senior design positions at Burberry, Aquascutum and Vivian Cipolla has just launched her new website, and as well being a thing of simple beauty in and of itself, it’s full to bursting with a host of eye-catching projects across print, web and identity design.

LBN is not about faddish bells and whistles, but clean, crisp, communicative design, where composition takes on a choreographic quality.

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    LBN: Art Direction for the Aquascutum LTD collection

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    LBN: Art Direction for the Aquascutum LTD collection

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    LBN: Art Direction for the Aquascutum LTD collection,

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    LBN: Art direction/design for The Play Ground Issue 1

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    LBN: Art direction/design for The Play Ground Issue 1

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    LBN: Art direction/design for The Play Ground Issue 1

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    LBN: Art direction/design for The Play Ground Issue 1

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    LBN: Art direction/design for The Play Ground Issue 1

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    LBN: Identity, website, print materials and photography for The Loft Project, a private East London supper club

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    LBN: Identity, website, print materials and photography for The Loft Project, a private East London supper club

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    LBN: Identity, website, print materials and photography for The Loft Project, a private East London supper club

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    LBN: Advertising campaign and branding imagery for SCP Contracts

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    LBN: Advertising campaign and branding imagery for SCP Contracts

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    LBN: Advertising campaign and branding imagery for SCP Contracts

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    LBN: Art direction and design for The Companion, a one-off magazine about thinking in design

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    LBN: Art direction and design for The Companion, a one-off magazine about thinking in design

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    LBN: Art direction and design for The Companion, a one-off magazine about thinking in design

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

Most Recent: Graphic Design View Archive

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    There are plenty of ways we hear about new creative talent, and we came across Ronan Kelly after his mate Tweeted us saying we’d be mad not to feature him. Turns out said friend was bang on the money, and we explored his portfolio with an increasing sense of excitement.

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    I’d say that when one of the few companies lauded by children the world over commissions you to design artwork for the interior walls of their HQ, you know you’ve made it. This actually happened to Patrick Savile, the graphic designer and illustrator responsible for splashing his irrevocably diverting artwork throughout the building that houses kids TV channel Nickelodeon, resulting in playful digital illustration, typographic experiments and cartoon eyes a plenty.

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    It’s not immediately easy to get a handle on Casper Heijkenskjöld’s portfolio, but right from the off you realise you’re in the presence of an impressive creative mind. The Copenhagen-based designer and art director worked for a time for Sagmeister in New York, and seems to have brought the Austrian’s taste for pushing boundaries to his own studio which he set up in 2011.

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    With the many branches of Stoptober currently encompassing the social media feeds of our nearest and dearest, the notion of resistance is in full swing. For Muslims, the month of Ramadan is a lunar-based 30-day fast in which food and drink are consumed pre-daybreak and after sunset and other behaviour such as smoking, swearing, sex and many other sinful activities are forbidden.

  6. List

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  10. List

    It’s been eight years since the London Design Museum last redesigned its website, but last week one of the design-world’s most enduring riddles – why does one of the world’s leading design bodies have such an anachronistic web presence? – was resolved. Dutch consultancy Fabrique worked with q42 developers to create a new site with pared-back navigation, new type treatments and a much-needed elevation of big, beautiful imagery to the level it deserves.

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  12. List

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  13. List

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