You know what people don’t use enough? Initials. Americans have the right idea, liberally sprinkling their names with single letters (i.e. Hunter S Thompson, F Scott Fitzgerald) but us Brits have never quite got the hang of it. There’s a reductive confidence to stripping away all but the first letters of your names, discarding the supplementary vowels and consonants and saying, this is me, unaffected, bold and uncompromising. Of course some letters are undeniably weaker than others (you know who you are F) but when Luciana Britton Newell came to naming her art direction and graphic design studio, she knew she was onto a winer with LBN.
The Central St Martins grad who previously held senior design positions at Burberry, Aquascutum and Vivian Cipolla has just launched her new website, and as well being a thing of simple beauty in and of itself, it’s full to bursting with a host of eye-catching projects across print, web and identity design.
LBN is not about faddish bells and whistles, but clean, crisp, communicative design, where composition takes on a choreographic quality.
- Hold Me Closer Tiny Dancer: the Stein sisters’ heart-warming film on child ballroom stars
- Three female art directors on collaboration, competition and confidence
- Pooneh Ghana’s ambient crowd and artist portraits from Pitchfork Music Festival make you wish you were there
- Julian Glander explains what a blockchain system is for MIT Technology Review
- “It’s a process of baby-making”: designing the horrific and hilarious multiverse of Rick and Morty
- Pouya Ahmadi uses typography to “bridge the gap between poetry, performance and space"
- The Sky Sports rebrand features bespoke type and refined logos across nine channels
- Rick and Morty’s Exquisite Corpse trailer features 22 animators including Simon Landrein and Bendik Kaltenborn
- Larry Hallegua captures sun worshippers on Pattaya Beach in Thailand
- Applicants to UK arts and design university courses declines by over 14,000 this year
- Michael Bierut designs new brand identity for the Poetry Foundation
- Design, Revolt, Rainbow: the pioneering work of graphic designer Willy Fleckhaus