You know what people don’t use enough? Initials. Americans have the right idea, liberally sprinkling their names with single letters (i.e. Hunter S Thompson, F Scott Fitzgerald) but us Brits have never quite got the hang of it. There’s a reductive confidence to stripping away all but the first letters of your names, discarding the supplementary vowels and consonants and saying, this is me, unaffected, bold and uncompromising. Of course some letters are undeniably weaker than others (you know who you are F) but when Luciana Britton Newell came to naming her art direction and graphic design studio, she knew she was onto a winer with LBN.
The Central St Martins grad who previously held senior design positions at Burberry, Aquascutum and Vivian Cipolla has just launched her new website, and as well being a thing of simple beauty in and of itself, it’s full to bursting with a host of eye-catching projects across print, web and identity design.
LBN is not about faddish bells and whistles, but clean, crisp, communicative design, where composition takes on a choreographic quality.
- Marvel Studio release rejected Iron Man logos
- Dull reality spruced up beautifully by photographer Teddy Delcroix
- Moving Brands gives its opinions on the new Google logo design
- Typographic club posters that show how creativity flourishes within boundaries
- Eric Petersen's surreal illustrations take their cues from video games
- Paris-based Adrien Menard's portfolio experiments with letterforms and composition
- No more serifs, same bright colours: Google launches new identity
- Tokyo 2020 Olympic Games logo scrapped over plagiarism row, according to reports
- Ely Dagher’s hypnotic and erotic animated vignettes for Model 86’s EP (NSFW)
- Playfully tongue-in-cheek illustrations from Germany-based Cécile Dormeau
- The Anonymous Sex Journal is back, and this issue is all about wanking
- The slides and sleep pods of LA's Silicon Beach startup scene captured by Lauren Greenfield