From Lernert and Sander, the genii that brought you the melting chocolate bunny and the woman with a year’s worth of make-up on her face comes a rather extraordinary new venture into the world of perfume. Endorsed by celebrities and brands since, well, forever, perfume and the idea of marketing a scent that represents a brand is a continuously fascinating subject. Lernert and Sander have, like with every project they do, hit the nail firmly on the head with Everything: a potent combination of every single one of the 1400 fragrances released in 2012.
The guys were kind enough to send us a small vial tester of the 1.5 litres of the magic potion that they produced and it smells pretty incredible. But most of all we just like the brilliance of the idea and the simple execution. Nice work boys!