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    Lernert & Sander: Everything

Lernert & Sander mix together every perfume released in 2012 to make Everything

Posted by Liv Siddall,

From Lernert and Sander, the genii that brought you the melting chocolate bunny and the woman with a year’s worth of make-up on her face comes a rather extraordinary new venture into the world of perfume. Endorsed by celebrities and brands since, well, forever, perfume and the idea of marketing a scent that represents a brand is a continuously fascinating subject. Lernert and Sander have, like with every project they do, hit the nail firmly on the head with Everything: a potent combination of every single one of the 1400 fragrances released in 2012.

The guys were kind enough to send us a small vial tester of the 1.5 litres of the magic potion that they produced and it smells pretty incredible. But most of all we just like the brilliance of the idea and the simple execution. Nice work boys!

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.