Lernert and Sander turn convention on its head for Dutch bank Knab

Posted by Rob Alderson,

We’ve long sung the praises of ceaselessly inventive duo Lernert & Sander and so we were rather embarrassed that we missed the boat (lolz) on this excellent advert when it was released late last year. Commissioned by Dutch bank Knab to create a short spot that encapsulated the organisation’s mission to do things differently, the lads took the centuries-old tradition of christening a boat by smashing a champagne bottle against its bow, and flip-reversed it. The result is simple, smart and memorable, thereby ticking pretty much all the requisite boxes.

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    Lernert & Sander: Knab (still)

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    Lernert & Sander: Knab (still)

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    Lernert & Sander: Knab (still)

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    Lernert & Sander: Knab (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.