Fashion look books haven’t always been this way; only a few years ago it was common practice to present your work as clearly as possible without much embellishment or theme. In the same way that graphic design has been entirely altered due to the rolling affect of the internet and the constant – and rapid – changing of trends, the fashion world too has also been hit with the need to be as up-to-date and original as possible in order to push to the front of the Tumblr queue. The slapdash, zine-like quality of a lot of look books now is just more proof that with the image-saturation we are exposed to all day, more and more people are reverting back to old ways, or startlingly new methods, in an attempt to avoid the seemingly confused present.
Lesya Paramonova, a Russian illustrator who has recently released her debut fashion collection, is channeling the attitude that many on the internet scene are leaning towards – harnessing the use of natural imagery to the screen in order to lure in the viewer. And it works. One minute in to looking at her collection and I was yearning for the forest and being transported back to childhood books and films featuring nymphs and mythical beasts. If a look book has the ability to do that, then it must be pretty special. Now, where can you get one of those onesies?
- The sun's shining, the weather is sweet: here's the Best of the Web
- Great new film series profiling the individuals challenging the macho stereotypes of rugby
- Tom Cockram's photographs of Brazil’s street culture in the lead up to last year’s World Cup
- Clever, well-observed editorial illustrations from Toronto-based Peter Thomas Ryan
- Creative producer Luella Lane tells us about her amazing 80s sticker collection
- Utopia-focussed design work from studio Public School
- New Channel 4 identity by creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG
- Pentagram Partner Michael Bierut shares his wisdom on what makes a truly great logo design
- A new stop-motion Honda advert took four months, dozens of illustrators and thousands of drawings
- Phwoar! Typophiles, swoon over this cornucopia of contemporary typography
- “What’s your style? I don’t fucking know. You tell me mate”: A no nonsense look at the work of Barber Osgerby
- Photographing the choreography and chaos of the England cheerleading team