Fashion look books haven’t always been this way; only a few years ago it was common practice to present your work as clearly as possible without much embellishment or theme. In the same way that graphic design has been entirely altered due to the rolling affect of the internet and the constant – and rapid – changing of trends, the fashion world too has also been hit with the need to be as up-to-date and original as possible in order to push to the front of the Tumblr queue. The slapdash, zine-like quality of a lot of look books now is just more proof that with the image-saturation we are exposed to all day, more and more people are reverting back to old ways, or startlingly new methods, in an attempt to avoid the seemingly confused present.
Lesya Paramonova, a Russian illustrator who has recently released her debut fashion collection, is channeling the attitude that many on the internet scene are leaning towards – harnessing the use of natural imagery to the screen in order to lure in the viewer. And it works. One minute in to looking at her collection and I was yearning for the forest and being transported back to childhood books and films featuring nymphs and mythical beasts. If a look book has the ability to do that, then it must be pretty special. Now, where can you get one of those onesies?
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