You can’t blame me for being drawn in by the overwhelming presence of fruit in designer and art director Leta Sobierajski’s portfolio. There’s a lot of it. There’s also of meat, cheese and geometric shapes, but that’s neither here nor there – it’s the fruit we’re fixated on.
In actual fact, her work is incredibly diverse; ranging from more conventional identities to brilliantly bizarre compositions of painted limbs, bright balloons and surprisingly coloured edible matter. The common theme underpinning it all, however, is that her work is stubbornly multidisciplinary, combining photography, art and styling with more traditional design elements to create utterly unique visuals. One prime example of this is the campaign she put together for Odd Pears, an Australian-based sock design company who sell their socks in sets of three.
Leta explains: “They reached out to me to create a series of images to be used as posters and postcards to promote their polka-dotted collection. The result is a surreal, fantastically coloured group of face-less figures sporting their Odd Pears in clashing colours and curious compositions.” Sounds like a perfect client-and-designer pairing to me.
- Making branding with a purpose: what can we learn from the Bauhaus?
- Jeremy Jansen’s graphic design work bridges concept and coherency
- Michael Craig-Martin: a cool, clean and colourful riot of everyday objects
- Anatoly Grashchenko's randomly generated posters for a Moscow theatre
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Bobby Doherty’s vivid and humorous still-life photography
- Should illustrators be treated like designers?
- Why “cool” stunts creativity: one agency offers its opinion
- Fresh, vibrant poster work from South Korean designer Soojin Lee
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Introducing French design studio plus mûrs and its beautiful poster designs