Creatives sometimes take advantage of the phrase, “Simplicity is genius,” but these adverts for Hubba Bubba chewing gum, designed by Austrian art director Lisa Zeitlhuber, are a perfect illustration of that idea’s potency. Playful, easy to understand and expertly-executed, they have both artistic integrity and commercial pulling power. With a CV boasting intern stints at PI&C, Saatchi & Saatchi and Ogilvy, it comes as no great surprise that Lisa has such talent – now it will be fascinating to see where she goes next.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.