Football is often held up as a sporting metaphor that can teach us about life, love, justice, heartbreak, dedication and much more besides. Lola Madrid have extrapolated this idea even further in this great set of ads for Libero football magazine. They show four women patiently explaining to their partners how to make small-talk with the father-in-law or why it’s important to take the bins out, using analogies based on Brazilian full-backs or managerial cycles.
Under the concept “If you explain it with football they’ll get it,” the agency have not just come up with a funny series of ads which appeal to footy fans and non-believers alike, they’ve also neatly reflected the publication’s breadth of content which takes the sport as a starting point. Back of the net!
- Friday Mixtape: Ghostpoet’s “drum worship mix” for all your percussive needs
- Yann Kebbi’s chaotic pencil drawings depict various forms of catastrophe
- Viva MS Paint: illustrators pay tribute to (the now saved) program
- Photographer Peter Anderson on his experiments with a Widelux camera and their "wonderful distortions"
- "We are visual storytellers": studio Córdova Canillas talks us through the redesign of Fucking Young! magazine
- A sneak peak into Patrick Kyle’s new comic, Night Door
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc