Work / Film

Slick, witty and very cool – LCF’s 2012 promotional video is a great example of a near-perfect look book

This week’s Monday Morning Music Video takes a slightly different tack, focussing as it does on fashion. It can be tempting, when creating a look book or catalogue for a degree show, to simultaneously cram everything in and do something completely wild and original in order to get noticed. Well, I think it’s pretty clear that LCF have pretty much smashed that theory out of the park with their slick promo video for their 2012 graduate collection. Stylish (naturally), fun, genuinely exciting and with a very watchable pace, this is the perfect video to showcase what looks like three years of very hard work for all involved.

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London College of Fashion 2012

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London College of Fashion 2012

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London College of Fashion 2012

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London College of Fashion 2012