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    Loose Collective: Northern School of Jazz identity

Loose Collective nail new identity for Northern School of Jazz

Posted by Rob Alderson,

If I’m honest I’ve never really got jazz and I’ve got no plans to live in the northwest but if I did, and I was, then I would definitely enrol at The Northern School of Jazz. Not beceause of anything to do with the school’s jazz philosophy (is that even a thing?) but because of the new identity created by Manchester studio Loose Collective. Inspired by the 1960s Blue Note era it’s built around a deceptively simple musical based-logo which works effortlessly across the usual range of stationery, flyers, business cards etc. It’s also really memorable, thus nailing the major prerequisite of any good identity.

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    Loose Collective: Northern School of Jazz identity

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    Loose Collective: Northern School of Jazz identity

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    Loose Collective: Northern School of Jazz identity

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.