Work / Exhibition

Graphic Design: Great interactive piece crowns Juriaan Schrofer show

It’s not always easy to stage great graphic design exhibitions but Amsterdam’s Stedelijk Museum does it better than most. Its current show is a celebration of pioneering designer, art director and typographer Juriaan Schrofer, whose relentless experimentation pushed the boundaries of visual communication in dynamic and exciting directions. Alongside a collection of his work, Dutch studio LUST have created an interactive installation which pulls in relevant news stories related to specific locations to create a kind of information portrait.

The piece reflects both Schrofer’s own obsession with the nature of information, as well as contemporary concerns about data and its uses. Also, it looks fricking brilliant.

Type/Dynamics runs until March 4.

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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)