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Graphic Design: Great interactive piece crowns Juriaan Schrofer show

Date
2 January 2014

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It’s not always easy to stage great graphic design exhibitions but Amsterdam’s Stedelijk Museum does it better than most. Its current show is a celebration of pioneering designer, art director and typographer Juriaan Schrofer, whose relentless experimentation pushed the boundaries of visual communication in dynamic and exciting directions. Alongside a collection of his work, Dutch studio LUST have created an interactive installation which pulls in relevant news stories related to specific locations to create a kind of information portrait.

The piece reflects both Schrofer’s own obsession with the nature of information, as well as contemporary concerns about data and its uses. Also, it looks fricking brilliant.

Type/Dynamics runs until March 4.

An installation featuring walls covered in glowing white digital text and symbols against a black background. Through an open doorway, another room is visible with similar patterns in red.
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Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

An installation in a dark room where three walls are covered in glowing, white digital screens. The screens display a dense, flickering grid of small white squares and patterns.
Above

Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

A person stands in silhouette before a large-scale digital installation. The screens wrap around the room, displaying dense grids of white text and abstract characters against a black background.
Above

Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

A person stands in silhouette before a large-scale digital installation of glowing white text on a black background. The letters are fragmented and distorted, arranged in a grid-like structure across the screens.
Above

Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

Three people stand in a dark gallery space surrounded by walls of glowing white digital text and patterns. One person looks through a doorway into a brightly lit red room.
Above

Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

A person stands in a dark room facing walls covered in projected white text. To the right, large blocky letters form the words “turing test”.
Above

Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

An art gallery installation featuring walls covered in large-scale, black and white geometric patterns. A white display case is mounted on one wall, containing a grid of small red objects.
Above

Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

An exhibition space with walls covered in contrasting black, white and yellow geometric patterns. A central doorway leads into another room with similar patterned walls and a white framed display.
Above

Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

An installation featuring large-scale graphic murals across two gallery walls. The designs include black and white optical patterns, concentric circles, and blue and yellow typographic forms.
Above

Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

An exhibition space featuring large-scale typographic installations on the walls. Bold, colourful numbers and letters are rendered in various styles, including 3D blocks and dotted patterns.
Above

Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

An exhibition space with walls covered in large-scale, colourful geometric patterns. The designs feature bold red, yellow and purple shapes with white outlines, resembling oversized digital pixels or maze-like grids.
Above

Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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