Graphic Design: Great interactive piece crowns Juriaan Schrofer show

Posted by Rob Alderson,

It’s not always easy to stage great graphic design exhibitions but Amsterdam’s Stedelijk Museum does it better than most. Its current show is a celebration of pioneering designer, art director and typographer Juriaan Schrofer, whose relentless experimentation pushed the boundaries of visual communication in dynamic and exciting directions. Alongside a collection of his work, Dutch studio LUST have created an interactive installation which pulls in relevant news stories related to specific locations to create a kind of information portrait.

The piece reflects both Schrofer’s own obsession with the nature of information, as well as contemporary concerns about data and its uses. Also, it looks fricking brilliant.

Type/Dynamics runs until March 4.

  • 001smjschroferlustz029en028nov2013phgjvanrooij

    Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

  • 005smjschroferlustz029en028nov2013phgjvanrooij

    Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

  • Img_1956_1

    Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

  • Img_1973_1

    Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

  • Img_2010_1

    Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

  • Img_19641

    Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

  • 003smjschroferlustz029en028nov2013phgjvanrooij

    Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

  • 004smjschroferlustz029en028nov2013phgjvanrooij

    Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

  • 006smjschroferlustz029en028nov2013phgjvanrooij

    Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

  • 007smjschroferlustz029en028nov2013phgjvanrooij

    Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

  • 008smjschroferlustz029en028nov2013phgjvanrooij

    Type/Dynamics Installation shot (Photo by Gert-Jan van Rooij)

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.