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    M&C Saatchi Milano: Europ Assist IT, Protect Your Life

Advertising: M&C Saatchi crash a submarine through a Milan street

Posted by Rob Alderson,

Hey gang, you know how I’m always going on about how brilliant insurance companies’ PR stunts are? Ok fine I don’t but that’s because there’s never been one worth mentioning… until now! The clever clogs at M&C Saatchi Milano came up with this astonishing stunt for Europ Assist IT’s Protect Your Life campaign, getting people to rethink how well covered they are by gate-crashing a submarine into the middle of a Milan street.

It’s a terrific idea but the genius is in the execution, clearly they have spent time and energy really making it look like the sub’s surfaced in the wrong place, and they even staged a performance of the aftermath with impressive verisimilitude (see the video below).

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    M&C Saatchi Milano: Europ Assist IT, Protect Your Life

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    M&C Saatchi Milano: Europ Assist IT, Protect Your Life

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    M&C Saatchi Milano: Europ Assist IT, Protect Your Life

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    M&C Saatchi Milano: Europ Assist IT, Protect Your Life

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.