At its finest, art direction is about creating brilliant imagery that fulfils the brief it’s been set. Tip the balance too far one way and the results can be sterile or obvious, go too far the other way and you can get wackiness for the sake of wackiness.
M/M Paris are just about the best art directors around, in no small part because they understand this delicate balancing act. Their latest campaign for Missoni saw them work with artist and photographer Viviane Sassen to create this extraordinary series of a model and “abstract, geometric silhouettes of robotic alter egos”, all shot against the evocative backdrop of some archaeological ruins. It sounds, well, insane but the is talented lot really made it work.
Missoni say the set-up transforms the model “into the adventurous character from a sci-fi cartoon or a Futurist figure in the style of Balla or Depero. This multifaceted model of femininity and elegance, simultaneously sinuous and angular, daring and ironic… conceiving a version of a world advanced in time: like a daydream in the year 2970 that symobolises the aspirations, energy and highly imaginative vitality of the Missoni language.” Quite.
- Give thanks, and join us in the weekly feast that is the Best of the Web
- Discos and design explored in gorgeous new Bedford Press book Nightswimming
- Unusual nudes and strange, glittering fashion photography from Arnaud Lajeunie
- Seoul-based studio Chung Choon applies an elegance and simplicity to its posters
- See the work of some of Nick Knight's most impressive new protégés
- Designer Chloe Pannatier looks at fakes and risk in art and money
- Jonathan Barnbrook talks us through designing David Bowie's new album artwork
- Should illustrators be treated like designers?
- Anthony Burrill tells us about his numerous Etsy WORK HARD rip-offs
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain