At its finest, art direction is about creating brilliant imagery that fulfils the brief it’s been set. Tip the balance too far one way and the results can be sterile or obvious, go too far the other way and you can get wackiness for the sake of wackiness.
M/M Paris are just about the best art directors around, in no small part because they understand this delicate balancing act. Their latest campaign for Missoni saw them work with artist and photographer Viviane Sassen to create this extraordinary series of a model and “abstract, geometric silhouettes of robotic alter egos”, all shot against the evocative backdrop of some archaeological ruins. It sounds, well, insane but the is talented lot really made it work.
Missoni say the set-up transforms the model “into the adventurous character from a sci-fi cartoon or a Futurist figure in the style of Balla or Depero. This multifaceted model of femininity and elegance, simultaneously sinuous and angular, daring and ironic… conceiving a version of a world advanced in time: like a daydream in the year 2970 that symobolises the aspirations, energy and highly imaginative vitality of the Missoni language.” Quite.
- Berlin-based Cristóbal Schmal’s naive illustrations are an intriguing mix
- Here we go again, it's the Best of the Web! And the finest people to follow on social
- Odd character designs and snogging: we’re still digging the work of Dale Crosby-Close
- Tom Johnson's stunning new shoot of 12-year-old kickboxing champ “Tigger”
- Dark Igloo's deliciously digital branding for Giphy will “melt your face”
- July Diary: Where to go and what to see
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Oliver Curtis photographs the world’s most famous monuments, the wrong way round
- The Imperfection Booklets by O.OO explain the nuances of Risograph printing
- Pop, subcultures and the future of graphic design: an interview with Experimental Jetset
- June Korea’s photographic fantasy: one man’s relationship with his sex doll
- Laurina Paperina's dark, weird but charming work