Advertising: Great making of video for the new John Lewis Bear and Hare spot

Posted by Rob Alderson,

Love it or hate it, it’s been nigh on impossible to escape John Lewis’s new Christmas ad over the past few days. The pressure was on Adam&Eve/DDB to follow up their much-talked-about offerings from the past couple of years, and early indications suggest that whatever the cynics may say, the public have been charmed anew. But regardless of whether The Bear & The Hare makes you feel nicely festive or a bit nauseous, this “making of” is really interesting. Elliot Dear and Yves Geleyn of Blinkink/Hornet were the duo charged with bringing the ideas to life and you get a nice sense of the painstaking stop-motion process they went through over a period of several months. The song will be stuck in your head all day though.

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    Blinkink/ Adam&EveDDB: The Bear & The Hare making of (still)

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    Blinkink/ Adam&EveDDB: The Bear & The Hare making of (still)

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    Blinkink/ Adam&EveDDB: The Bear & The Hare making of (still)

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    Blinkink/ Adam&EveDDB: The Bear & The Hare making of (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.