Work / Advertising

ManvsMachine show off Nike’s Mercurial Superfly in glorious 3D style

If you watched any of this year’s World Cup you’ll most likely have noticed all the players strutting about in pairs of weightless neon boots. If, like me, you don’t really pay attention to that kind of thing, then you may not have known what they were. Luckily this stunning spot from ManvsMachine grabbed my attention for long enough to inform me that they were Nike’s latest Mercurial Superfly boot, capable of eviscerating a giant marble army of footballing warriors with their superhuman speed. But more important than my education in high-performance footwear was my appreciation of the phenomenal skill of Mike Alderson and his team at ManvsMachine whose ability to turn pure fiction into a believable, 3D-rendered reality is nothing short of breathtaking.

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ManvsMachine: Mercurial Superfly (still)

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ManvsMachine: Mercurial Superfly (still)

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ManvsMachine: Mercurial Superfly (still)

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ManvsMachine: Mercurial Superfly (still)

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ManvsMachine: Mercurial Superfly (still)

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ManvsMachine: Mercurial Superfly (still)