ManvsMachine's new updates include super work to launch Nike's new Kobe8 shoe

Posted by Rob Alderson,

I know I shouldn’t reveal my weaknesses in case my nemesis is reading but I really hate snakes (also cotton wool – it’s to do with the way it creaks). But even I can look past my serpentine aversion to appreciate the skill in ManvsMachine’s really impressive new ident for Nike’s new Kobe8 shoe. We shouldn’t really be surprised by this studio’s excellence any more as they always seem to get it spot on, as evidenced elsewhere in their Christmas twists on their superb More4 identity, filmed on location in Iceland with no CGI. Boom.

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    ManvsMachine: Kobe8 animation for Nike

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    ManvsMachine: Kobe8 animation for Nike

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    ManvsMachine: Kobe8 animation for Nike

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.