ManvsMachine produce pitch-perfect promo for Nike's recycling scheme

Posted by Rob Alderson,

The terrific team at ManvsMachine have been at it again, turning their prodigious talents to a brilliant animation for Nike. The brand’s Reuse-a-Shoe scheme sees worn-out trainers recycled into Nike Grind, a material used for high-quality, tracks courts and sports fields. It’s a positive story about branding buzzword “sustainability” but in the wrong hands could have become something far too worthy. Fortunately ManvsMachine have nailed it with top-notch visuals used to strike the perfect tone.

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    ManvsMachine: NIke Reuse-a-Shoe (still)

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    ManvsMachine: NIke Reuse-a-Shoe (still)

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    ManvsMachine: NIke Reuse-a-Shoe (still)

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    ManvsMachine: NIke Reuse-a-Shoe (still)


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.