Mark Zibert's single-take paralympic advert will give you goosebumps

Posted by Rob Alderson,

The organisers of London 2012 are determined that this year’s Paralympic Games are not seen as the bridesmaid to its counterpart but as admirable an aim that may be, the vast majority of the creative work we are seeing concern the other games. So it’s really refreshing to see a video like this from Canadian photographer/director Mark Zibert aimed at inspiring potential paralympic athletes. Shot in one continuous take, it’s atmospheric, powerful and hugely inspirational, exploring one runner’s journey back to the track.

There’s also an interesting making of video below.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.