Launch Recite Me assistive technology

Mark Zibert's single-take paralympic advert will give you goosebumps

Date
3 May 2012

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The organisers of London 2012 are determined that this year’s Paralympic Games are not seen as the bridesmaid to its counterpart but as admirable an aim that may be, the vast majority of the creative work we are seeing concern the other games. So it’s really refreshing to see a video like this from Canadian photographer/director Mark Zibert aimed at inspiring potential paralympic athletes. Shot in one continuous take, it’s atmospheric, powerful and hugely inspirational, exploring one runner’s journey back to the track.

There’s also an interesting making of video below.

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About the Author

Rob Alderson

Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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