The camouflage look, outside of when it’s actually supposed be used (i.e. the army), rarely works. Memories of bad music videos in the early 2000s with gyrating army printed mini-skirts and bikinis camouflaging nothing at all have sullied the idea massively for me. But never have I seen camouflage as beautiful as this! These wonderful clothes made by Kiev-based designer Masha Reva are exquisite with flamboyant sleeves and slick cuts. They blend seamlessly against elaborate and impressive backgrounds of delicate florals, close-up insects and intricate polka dots, gracefully tip-toeing the line between fashion and art.
Photographed by Synchrodogs, it perfectly encapsulates the collision between the artificial and the natural by bombarding us with patterns and textures galore.This visual treat is Masha’s comment on how we’ve become so overloaded with information we’re constantly merging and overlaying this visual feed into our virtual selves so much so it’s trickling into reality.
Both the concept and execution are brilliant and it’s interesting to see so much consideration behind a fashion project, but it’s seems this is intrinsic to Masha’s process through experimentation and playing with materials. It’s exciting, bold and with this sort of imagery being produced, it’s an approach to be admired.
- Hold Me Closer Tiny Dancer: the Stein sisters’ heart-warming film on child ballroom stars
- Three female art directors on collaboration, competition and confidence
- Pooneh Ghana’s ambient crowd and artist portraits from Pitchfork Music Festival make you wish you were there
- Julian Glander explains what a blockchain system is for MIT Technology Review
- “It’s a process of baby-making”: designing the horrific and hilarious multiverse of Rick and Morty
- Pouya Ahmadi uses typography to “bridge the gap between poetry, performance and space"
- The Sky Sports rebrand features bespoke type and refined logos across nine channels
- Rick and Morty’s Exquisite Corpse trailer features 22 animators including Simon Landrein and Bendik Kaltenborn
- Larry Hallegua captures sun worshippers on Pattaya Beach in Thailand
- Applicants to UK arts and design university courses declines by over 14,000 this year
- Michael Bierut designs new brand identity for the Poetry Foundation
- Design, Revolt, Rainbow: the pioneering work of graphic designer Willy Fleckhaus