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Mat Maitland: HERO Magazine – Cartier (detail)

Work / Illustration

Fashion: Mat Maitland smears mustard on Cartier and Steak Sauce all over Bally

Phwoar, hello Mr. Maitland! The full-time creator of luxurious collage has just (well, fairly recently) completed a series of editorial pieces for HERO magazine that take high-end luxury goods and place them within a sea of garish American junk food. There’s Cartier nestled among frosted donuts and cola, Versace rubbing shoulders with some pretzels and a pair of Prada shades straying dangerously close to a Butterfinger and some Pop Tarts (never get junk food on your Pradas kids). In typical Maitland style the images are a heady visual treat, rich with garish colours and punctuated with glaring camera flash. Kraft mac and cheese has never looked so suave.

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Mat Maitland: HERO Magazine – Bally

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Mat Maitland: HERO Magazine – Versace

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Mat Maitland: HERO Magazine – Valentino

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Mat Maitland: HERO Magazine – Prada

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Mat Maitland: HERO Magazine – Louboutin

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Mat Maitland: HERO Magazine – Lacoste

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Mat Maitland: HERO Magazine – Dior

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Mat Maitland: HERO Magazine – Cartier