Work / Animation

Matthias Hoegg: Thursday

Words by Alex Bec, Tuesday 19 April 2011

The preface for Matthias Hoegg’s Thursday includes the phrases “BAFTA nomination”, “everyday love story” and “blackbirds battling with technology”, so it was obvious we were dealing with something very special. The Royal College of Art graduate has dialed straight into the heartstrings with his own brand of beautiful image making and exquisite story-telling to lighten up your Tuesday afternoon.

Work / Animation High octane Nike China animation gets kids to wear their bandages as a “badge of honour”

Tom Bunker and Pete Sharp have collaborated on a high octane, futuristic animation for Nike China, as part of its Children’s Day campaign to get kids back into sports. Founded on an apparently rising trend in China for parents to inhibit their children from playing sports in fear of them hurting themselves, Wieden + Kennedy Shanghai commissioned four animated shorts and four sets of illustrated plasters, to encourage young people to wear their bandages as a “badge of honour”.

Jenny Brewer — 23 June 2017
Work / Animation Dasha Chukrova’s absurd animations inspired by Nickelodeon

Moscow-based Dasha Chukhrova’s interest in animation and illustration grew from watching odd cartoons on Nickelodeon. Since then, she has always been fascinated by “weird and ambiguous stories that have bizarre characters,” she tells It’s Nice That. “I believe all these great animations like, SpongeBob SquarePants, Aaah!!! Real Monsters and Purple and Brown have somehow affected my visual language and approach to storytelling.”

Lucy Bourton — 21 June 2017
Work / Animation Part of a Bigger Plan’s animation for Amsterdam Zoo celebrates the circle of life

“All life is connected,” says Christian Borstlap, founder of Amsterdam creative studio Part of a Bigger Plan about his latest work with Artis Amsterdam Royal Zoo. In the beautifully textural and charming animation celebrating the circle of life, the short in turn pays homage to the zoo and its work.

Jenny Brewer — 21 June 2017
Work / Animation Kangmin Kim retells his childhood experience of drinking blood in this incredible stop-motion film

Animator and director Kangmin Kim has created Deer Flower, a short film about a childhood experience that saw his parents take him to collect the blood from deer antlers, and watch as deer farmers cut the antlers off in front of him. Deer blood is still used as medicine in east Asia, “it’s known as a nutritional supplement for rejuvenating the body and increasing stamina. It’s not a common practice and can be considered a luxury,” says Kangmin. “Drinking the deer blood still lingers with me as such a bizarre and strong memory. When I told my filmmaker friends about my idea for this film, no one seemed to like it. Part of me knew this film would be unfamiliar and strange.”

Rebecca Fulleylove — 19 June 2017
Work / Animation Barcelona studio Nice Shit animates Interpol’s Daniel Kessler’s music memories in this short

Barcelona-based design and animation studio Nice Shit has created an animation as part of music festival Primavera Sound’s My Favourite Music Memory series. The series sees artists describe a special music-related moment and different animators create the visuals to accompany the sound bites.

Rebecca Fulleylove — 16 June 2017
Work / Animation Animade’s Milo Targett tackles role play in this series of funny and absurd shorts

“I wanted to take the excitement and escapism of role-playing then apply it to excessively mundane objects. The series almost looks like a support group for mixed-up, confused individuals who get off on dressing up as appliances and machinery,” explains Animade senior creative Milo Targett on his series of shorts. The project first made an appearance in March, when Milo released a taster of some of the films, and he’s just released two more to complete the series. “It has taken about two months all-in, but I’ve had to squidge it around client work where possible as naturally that takes priority.”

Rebecca Fulleylove — 13 June 2017