Maya Fuhr challenges the fashion editorial gaze in her shoot for Milk Magazine

Date
1 February 2016

Maya Fuhr’s photographs capture the prolific youths of New York and Toronto’s creative scenes, and in a recent shoot for online magazine Milk she photographed the collection of up-and-coming fashion label Moses Gauntlett Cheng. The shoot, which accompanies an interview with David Moses – one of the founding trio – shows a male model with a tidy handlebar moustache striking poses that are usually showing up all over the pages of Vogue or Elle. By having a man lying on his back in a crop top, staring languidly into the camera and pulling coy expressions whilst wearing transparent PVC boots, Maya highlights the commonly accepted but unarguably ridiculous nature of mainstream fashion editorial – all while showing off the brilliant clothes of MGC and their peers.

Above
Left

Maya Fuhr: Moses Gauntlett Cheng for Milk, styled by Hali Christou

Above
Left

Maya Fuhr: Moses Gauntlett Cheng for Milk, styled by Hali Christou

Above
Left

Maya Fuhr: Moses Gauntlett Cheng for Milk, styled by Hali Christou

Above
Left

Maya Fuhr: Moses Gauntlett Cheng for Milk, styled by Hali Christou

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About the Author

Billie Muraben

Billie studied illustration at Camberwell College of Art before completing an MA in Visual Communication at the Royal College of Art. She joined It’s Nice That as a Freelance Editorial Assistant back in January 2015 and continues to work with us on a freelance basis.

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