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Dougray Scott's moody, magnificent meditation on desire in new Mercedes spot

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Date
21 November 2012

There’s something of an updated Edward Hopper feel about the new Mercedes-Benz SLS AMG advert featuring melifluous Scottish actor Dougray Scott. The spot begins with The Doug leaving a late-night diner before embarking on a minute-long meditation on the nature of desire, seemingly with reference to his past, his career and the transient nature of fame. Of course in the end the car wrongfoots what he thinks he knows, but it’s really beautifully shot and well-scripted.

A brightly lit cinema stands on a city street corner at night. A glowing marquee above the entrance reads “The Orpheum”.
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Mercedes-Benz SLS AMG: Desire

Jeremy Renner looks off-camera with a serious expression. He wears a brown leather jacket over a white T-shirt, set against a blurred city street at night.
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Mercedes-Benz SLS AMG: Desire

A person wearing a leather jacket and jeans walks through the open doors of a cafe. Inside, the walls are a bright turquoise and another person in a red shirt sits at a counter.
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Mercedes-Benz SLS AMG: Desire

A silver Mercedes-Benz sports car drives fast along a road. The background is a blur of warm yellow and brown tones, suggesting high speed.
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Mercedes-Benz SLS AMG: Desire

This article was produced in association with Mercedes.

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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