Dougray Scott's moody, magnificent meditation on desire in new Mercedes spot

Posted by Rob Alderson,

There’s something of an updated Edward Hopper feel about the new Mercedes-Benz SLS AMG advert featuring melifluous Scottish actor Dougray Scott. The spot begins with The Doug leaving a late-night diner before embarking on a minute-long meditation on the nature of desire, seemingly with reference to his past, his career and the transient nature of fame. Of course in the end the car wrongfoots what he thinks he knows, but it’s really beautifully shot and well-scripted.

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    Mercedes-Benz SLS AMG: Desire

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    Mercedes-Benz SLS AMG: Desire

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    Mercedes-Benz SLS AMG: Desire

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    Mercedes-Benz SLS AMG: Desire

This article was produced in association with Mercedes.


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.