Rightly or wrongly, Instagram has become something of trek through the mundane and formulaic – the sunset, a trendy burger, infinite cats. But Jung von Matt and Alster are trying to turn those cliches on their head with their new Untamed campaign for Mercedes. The challenge is simple – Instagram users are invited to take and upload an image which encompasses the idea of “the natural enemy of the average.” They’re looking for unusual, intriguing, provocative and inspirational photographs with the best projected as part of a digital installation in Paris throughout April. So spare us another snap of your dinner and let’s start seeing something out of the ordinary.
Upload your entry at untamed-installation.com
This post was produced in association with Mercedes.