Why make one music video when you can make ten? Micachu shows us how it's done

Posted by Liv Siddall,

Here we have a very powerful musical comeback by Micachu and the Shapes, referred to by Charlie Porter as his “sudden new obsession” and “a right, clattering racket” on his blog. The band have have produced a total of ten music videos – in collaboration with director Chloe Hayward – all in one go to promote their new album Never.As well as having a consistent palette not unlike the one used in Rugrats, each video confirms the fact that Micachu is one of the most original music-makers around today and reminds us that it doesn’t take a huge budget and a tonne of people to make a pretty wonderful music video (or ten). You can find them all here or see our favourites below.

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.