Massimo Vignelli talks book design in this nice video by Michael Bierut

Posted by Rob Alderson,

It’s always interesting to get a glimpse into a designer’s personal process and way of thinking about their work, even more so if that designer is a bona fide legend. As part of a new campaign by Mowhawk, Pentagram’s Michael Bierut put together this video featuring Massimo Vignellis talking about his approach to designing books. In two minutes we discover why the grid is like underwear (“You wear it but it’s not to be exposed”), why drawing by hand is still Massimo’s starting point and why he enjoys being the “director and cinematographer” of the book. Short, simple and insightful.

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    Michael Bierut: Massimo Vignelli Makes Books (still)

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    Michael Bierut: Massimo Vignelli Makes Books (still)

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    Michael Bierut: Massimo Vignelli Makes Books (still)

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    Michael Bierut: Massimo Vignelli Makes Books (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.