Michael Bierut creates graphics for USA Expo Milan 2015 pavilion

Michael Bierut has created the graphics for the USA Pavilion at this year’s Expo Milan. The 2015 event takes the theme “Feeding the Planet, Energy for Life,” with the USA pavilion, designed by James Biber of Biber Architects, named “American Food 2.0, United to Feed the Planet.” Michael’s graphics combine the American flag and the image of a knife and fork, which replaces the stars of the traditional flag. The title uses the typeface Titling Gothic, and the graphics are also painted onto the pavilion itself directly onto corrugated steel. Pentagram says: “Like a roadside sign, the massive flag helps the building stand out in the Expo grounds, and at night it is internally illuminated.”