When it comes to finishing off a yoghurt there are three types of people in this world – spoon-scrapers, pot-lickers or just the plain yoghurt-wasters. But whatever your yoghurt finishing approach, I doubt that when creating their wonderfully bizarre installation for this year’s Beijing’s Design festival the talented people at Aidia Studios could have cared less – as long as they got their 1,664 ceramic yoghurt pots to form the basis of their phenomenal light installation they were happy.
Named the MilkyWave, their light installation might sound strange but you only have to take one look to see how – with a touch of creativity – just how truly beautiful yoghurt pots can in fact be. Who’d have thought? Finding inspiration from the ceramic yogurt pot as a quintessential part of Chinese life and focusing upon the beauty found in redefining the way you view an otherwise everyday object, to say that Aidia studio are a talented bunch would be somewhat of an understatement.
Rocketing way beyond any of your yoghurt pot expectations, wildest dreams or fantasies (I think the furthest i’ve ever got is a yogurt pot bird feeder), MilkyWave is truly phenomenal installation and I for one am seriously in awe.
- Danish illustrator Rune Fisker’s clean, windswept surrealism
- Filmmaker Alice Dunseath presents a meditative reflection on life
- Edinburgh graduate Jack Fletcher's beautiful woodcut illustrations
- There Is' ace new typographic projects for Wired and New York Times magazine
- Clase bcn's bright but elegant identity for a Barcelona concert hall
- Craig Gibson's photography is sincere and refreshing
- Yolanda Dominguez asks kids to describe what they see in fashion campaigns
- Street photography shot on an iPhone during fake phonecalls by Jay Giampietro
- Tokyo 2020 Olympic and Paralympic logos unveiled
- Illustrated campaign for Volkswagen uses parents lying to children as a metaphor
- Should creatives ever accept unpaid work? We ask some seasoned experts
- We get a sneak peek of TASCHEN's new book documenting 50 years of Pirelli