Moth Collective's superb textures and character design in deforestation video

Date
8 December 2015

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If proof were still needed that sustainability isn’t all about hemp trousers and Ecover, Moth Collective has once again made an animation about saving the rainforests that manages to be beautiful, educational and wonderfully non-preachy. Their newest work in that area is called Forest 500, and shows how much rainforest destruction could be prevented if top companies transformed how they work. It promotes the Forest 500 deforestation agency, which looks at how these corporate powers, investors and governments are doing in terms of their efforts to be sustainable. While the styling is cute, it manages to avoid being too heavy on tweeness, and is lifted by superb textures and character design.

The animation was produced for rainforest think tank Global Canopy Programme, and is the third in a series Moth Collective worked on for the group. You can see the first one here.

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Moth Collective: Forest 500 (still)

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Moth Collective: Forest 500 (still)

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Moth Collective: Forest 500 (still)

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About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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