• Motheruncarriablebags-robber

    Mother: Uncarriable Bags (Robber)

Advertising: Mother London create carrier bags to shame you out of using one

Posted by Rob Alderson,

The contribution of plastic bags to my emotional development has been limited at best. Oh, sure, I got a bit misty-eyed about that one blowing around the empty street in American Beauty (who didn’t?) but other than that they’ve been a largely pragmatic part of my life… until now. Back in 2005, creative agency Mother launched a range of Uncarriable Bags adorned with embarrassing motifs and they’ve just launched a second range “to make people think about plastic bags in 2013.”

The new set come in four fetching varieties – robber, junkie, sex addict and terrorist – and the idea is to push our dependence on plastic bags as far as it can go. Or to put it another way: “How badly do you need a plastic bag to have to use one of these?”

This is a funny, creative way to address a serious problem and they’re sure to turn a few heads as they start to hit the streets.

  • Motheruncarriablebags-portraitjunkie

    Mother: Uncarriable Bags (Junkie)

  • Motheruncarriablebags-portraitrobber

    Mother: Uncarriable Bags (Robber)

  • Motheruncarriablebags-portraitsexaddict

    Mother: Uncarriable Bags (Sex Addict)

  • Motheruncarriablebags-portraitterrorist

    Mother: Uncarriable Bags (Terrorist)

  • Motheruncarriablebags-sexaddict

    Mother: Uncarriable Bags (Sex Addict)

  • Motheruncarriablebags-junkie

    Mother: Uncarriable Bags (Junkie)

  • Motheruncarriablebags-terrorist

    Mother: Uncarriable Bags (Terrorist)

  • Motheruncarriablebags-logo

    Mother: Uncarriable Bags

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.