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    Mr. Boonstra/Wynne Veen/Zack McDonald: Frozen Dutch (detail)

Mr Boonstra and Wynne Veen create cracking campaign for ice cream brand

Posted by Rob Alderson,

Summer might seem like a long way away as the interminable grey skies make themselves at home once again over London, but that doesn’t mean we shouldn’t dare to dream people. So start getting in the mood with this gorgeous-looking campaign for ice-cream brand Frozen Dutch. Art director Mr. Boonstra commissioned the excellent Wynne Veen to photograph their nine new flavours and then asked writer Zack McDonald to create some short stories based around how they tasted. The results are stylish, striking and make us salivate. Winners all round.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.