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Mr. Boonstra/Wynne Veen/Zack McDonald: Frozen Dutch (detail)

Work / Graphic Design

Mr Boonstra and Wynne Veen create cracking campaign for ice cream brand

Summer might seem like a long way away as the interminable grey skies make themselves at home once again over London, but that doesn’t mean we shouldn’t dare to dream people. So start getting in the mood with this gorgeous-looking campaign for ice-cream brand Frozen Dutch. Art director Mr. Boonstra commissioned the excellent Wynne Veen to photograph their nine new flavours and then asked writer Zack McDonald to create some short stories based around how they tasted. The results are stylish, striking and make us salivate. Winners all round.

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Mr. Boonstra/Wynne Veen/Zack McDonald: Frozen Dutch

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Mr. Boonstra/Wynne Veen/Zack McDonald: Frozen Dutch

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Mr. Boonstra/Wynne Veen/Zack McDonald: Frozen Dutch

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Mr. Boonstra/Wynne Veen/Zack McDonald: Frozen Dutch

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Mr. Boonstra/Wynne Veen/Zack McDonald: Frozen Dutch

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Mr. Boonstra/Wynne Veen/Zack McDonald: Frozen Dutch