This awesome new music video for Eugene McGuinness absolutely rocks. In fact, it rocks so hard that it seems to get to the very heart of what it might mean when someone says that they are “rocking out”. We might even go as far as to say that this video for Godvia is the definition of “rocking out”.
Directed by ThirtyTwo, the video is described as a “guitar face portraiture project”, and that is exactly what it is, a series of slow-motion close-ups of the concentrated grimaces that dudes, being dudes, make while they rock out on their guitars. The whole thing is strangely familiar, reminiscent perhaps of the recent Dutch electronic dance music video by ADAM that’s taken the internet by storm over the last few days, but a geeky, satirical version. The intense guitar picking and impressive head-banging is at hilarious odds with the stripped back guitar of the track, and the composition of the video is quite spectacular. Rock on Eugene McGuinness, rock on.