What an excellent choice here from illustrator/publisher/video-maker Braulio Amado. Braulio’s eclectic body of work has been popping up on It’s Nice That in all its weird and wonderful forms for a while now, and we were curious as to what makes this multi-talented creative reach for the pen and ideas pad. As expected, Braulio did not go down the traditional route of a conventional music video and has instead chosen a mind-blowing dance scene from a classic musical. I’m 100% with him, this is probably one of the best things I’ve ever seen.
Braulio Amado: Sweet Charity – The Aloof, The Heavyweight, and The Big Finish
My all-time favorite video, although music-oriented, isn’t really a music video, it’s actually a sequence of dance scenes from a movie: Bob Fosse’s 1969 musical Sweet Charity. The dance scenes are entitled, The Aloof, The Heavyweight, and The Big Finish which all connect into one longer piece named Rich Man’s Frug, set in a secret club in New York City.
Many people have obviously been inspired by Bob Fosse’s work. Some may have taken this inspiration a bit too far and ripped him off a bit too much – Beyonce, cough cough - but keeping in mind the year that Sweet Charity was made, and the era during which most of Fosse’s work was produced, there weren’t many people capturing the glamour and dance-craze-craziness of that time nearly as well as he did. I feel like most Broadway musicals nowadays are still reworkings of old shows, instead of original productions that feel contemporary, but I’m not really an expert in the field. I actually don’t even know very much about musicals at all, but when I was shown this video for the first time my brain basically exploded and since that first viewing, I’ve gone back to revisit it quite often as it’s still one of the best things I have ever seen.
- Soshiki Hakase directs super cute music video that brings household objects to life
- Hardcore bands, basketball and You Tube experiments – introducing designer and illustrator Sam Bailey
- Is colour subjective? Disegno tests Johannes Itten's colour theory
- The Book of Everyone: customisation isn’t simply slapping a name on a mug
- Photographer Mark Hartman on travelling to Coney Island every day to make his Island series
- Illustrator Lizzy Stewart shares some gems from her bookshelf
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again