Fantastic choice today from famed animator and Pick Me Up Select Julia Pott. Julia’s cute but informed work is known and enjoyed by many, particularly because it’s usually pretty hilarious, cute and touching all at once. Here she is telling us about why Jamie Thraves’ video for Radiohead’s Just is the best music video ever made. After you’ve checked this out, have a read of a great interview with Julia we did a few years back, it’s a real insight into her career as an animator.
Julia Pott: Radiohead – Just. Directed by Jamie Thraves.
Radiohead was the first band that made me realise there was music out there other than the Spice Girls. From then on, many Sundays of my adolescence were spent staring at MTV. Just quickly became my favourite music video, and unlike so many things from my teenage years, it is still something I find completely brilliant.
I am most drawn to music videos that have a compelling yet beautifully simple narrative, heightening the emotions you are already drawing from the song. To me, Just is the epitomy of Jamie Thraves’ innate ability to do this. Not only are his films quietly gripping, at their core the emotions he draws upon are those melancholy heart-wrenching ones that I prize above all others in narrative film. Aesthetically his work follows a similar line – sparse and simple with nothing to distract from the story. When special effects are used they are seamless, melting into the visuals and only brought on to reinforce the narrative, not distract from it.
Jamie also directed Coldplay’s The Scientist which draws on this same structure – a hypnotic slow build to a final reveal that gives even more weight to the events leading up to it. Jamie’s video for The Scientist almost scooped the top spot but Radiohead had to win out over Coldplay. Sorry Coldplay.
On a side note, my other two contenders were chosen by Becky and Joe – definitely worth checking out.
- Steve Powers' New York street signs offer an alternative perspective
- Rebecca Scheinberg comes pretty damn close to making perfect photographs
- Hamburg-based studio I Like Birds' comprehensive film festival identity
- The Plant creates identity for Walthamstow business hub using a process from 1905
- Wayfaring land artist Richard Long pays homage to his Bristol roots
- Designs for a tarot deck celebrating black stars and overseen by Jodorowsky
- Illustrated campaign for Volkswagen uses parents lying to children as a metaphor
- Tokyo 2020 Olympic and Paralympic logos unveiled
- Embracing the uncanny with photographer Nadia Lee Cohen (NSFW)
- Hello and welcome to the new look It’s Nice That
- Street photographer Vincent Chapters captures London’s spirit
- Yolanda Dominguez asks kids to describe what they see in fashion campaigns