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Work / Graphic Design

My Name is Wendy plays with transparency and density for art3 campaign

To celebrate the 30th anniversary of art3, a non-profit arts organisation based in Valence, France, My Name is Wendy was commissioned to produce Always want the Space to Reappear a graphic design project that saw the studio produce 16 new posters. The project was launched simultaneously in three ways: online via social networks, through a virtual exhibition and in a physical urban exhibition.

“The posters are based on a repeated graphic module. It’s an emergence of a shape in a process of duplication, movement or proliferation until it is exhausted,” explains the studio. "There are insertions within layers that create micro-differences in the density and transparency. This principle stages a “ghostly” module and creates a temporality through the succession of areas/surfaces.”

The posters were physically displayed around the town of Valence throughout February and March 2017. For the virtual exhibition, artists who had been commissioned by art3 were invited to photograph a billboard in their hometown, and the studio digitally placed the artwork within the display case. The posters are available to purchase by contacting art3.

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My Name is Wendy: art3, 30th Anniversary

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My Name is Wendy: art3, 30th Anniversary

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My Name is Wendy: art3, 30th Anniversary

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My Name is Wendy: art3, 30th Anniversary

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My Name is Wendy: art3, 30th Anniversary

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My Name is Wendy: Virtual Exhibition – Chicago

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My Name is Wendy: Virtual Exhibition – Chicago

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My Name is Wendy: Virtual Exhibition – New York

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My Name is Wendy: Urban Exhibition – Valence

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My Name is Wendy: Urban Exhibition – Valence