When you’re the manufacturer of the world’s only torsional ultrasonic scalpel for use in keyhole surgery (it cuts by transferring high intensity ultrasonic vibration into the body’s soft tissue and speeds coagulation of the blood in case you were curious) you’d think the product would more or less sell itself. And who needs a brand and identity for a product you don’t even have to market?
Well in this modern age of competitive, commercial healthcare there’s room to brand everything. And where graphic design is concerned that’s probably not such a bad thing, particularly if the quality of work maintains a standard as high as Mytton Williams’ recent work for Lotus. Everything has been taken care of in a clear, coherent fashion, from the logotype that sits on the product itself, to complex usage guidelines for surgeons and a simple but distinct pattern of parallel lines throughout all collateral. Although this kind of clinical design can sometimes feel a little intimidating it fits perfectly when applied to a piece of medical equipment. After all, this kind of material needs to be taken very seriously indeed.
- Swedish artist Ekta reconsiders simple geometric shapes
- Rob Bailey talks through creating over 40 posters for London Underground
- Costa Rican illustrator Adrian Mangel draws the modern American landscape
- Ellen van Engelen takes us on a trip with her psychedelic illustrations
- Swiss creative agency Raffinerie displays expertise in graphic and type design
- The It’s Nice That Podcast: Discussing the form and function of money
- Petition launched against winner of Foam Paul Huf photography award for “stereotyping and sexism”
- Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Me & EU project will send creative postcards across Europe on trigger date of Article 50
- Phaidon book gathers together 500 of the most iconic graphic designs of all time
- Atelier Brenda: the alter ego of three female designers you need to get to know