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    Mytton Williams: Lotus

Graphic Design

Medical products branded with real class courtesy of Mytton Williams

Posted by James Cartwright,

When you’re the manufacturer of the world’s only torsional ultrasonic scalpel for use in keyhole surgery (it cuts by transferring high intensity ultrasonic vibration into the body’s soft tissue and speeds coagulation of the blood in case you were curious) you’d think the product would more or less sell itself. And who needs a brand and identity for a product you don’t even have to market?

Well in this modern age of competitive, commercial healthcare there’s room to brand everything. And where graphic design is concerned that’s probably not such a bad thing, particularly if the quality of work maintains a standard as high as Mytton Williams’ recent work for Lotus. Everything has been taken care of in a clear, coherent fashion, from the logotype that sits on the product itself, to complex usage guidelines for surgeons and a simple but distinct pattern of parallel lines throughout all collateral. Although this kind of clinical design can sometimes feel a little intimidating it fits perfectly when applied to a piece of medical equipment. After all, this kind of material needs to be taken very seriously indeed.

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    Mytton Williams: Lotus

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Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.

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