When you’re the manufacturer of the world’s only torsional ultrasonic scalpel for use in keyhole surgery (it cuts by transferring high intensity ultrasonic vibration into the body’s soft tissue and speeds coagulation of the blood in case you were curious) you’d think the product would more or less sell itself. And who needs a brand and identity for a product you don’t even have to market?
Well in this modern age of competitive, commercial healthcare there’s room to brand everything. And where graphic design is concerned that’s probably not such a bad thing, particularly if the quality of work maintains a standard as high as Mytton Williams’ recent work for Lotus. Everything has been taken care of in a clear, coherent fashion, from the logotype that sits on the product itself, to complex usage guidelines for surgeons and a simple but distinct pattern of parallel lines throughout all collateral. Although this kind of clinical design can sometimes feel a little intimidating it fits perfectly when applied to a piece of medical equipment. After all, this kind of material needs to be taken very seriously indeed.
- Ed Carvalho-Monaghan’s line work is translated into knitwear for It’s Nice That’s Unmade collection
- A fierce portrait of the battles, snaps and outrageous outfits of voguing culture from Ewen Spencer
- Artist Andrey Remnev’s hypnotic Russian Medieval-style paintings
- Illustrator Lili des Bellons' chipper images are full of geometric whimsy
- Matt and Dan’s stark graphic posters for Daniel Avery’s Divided Love
- A hotel’s Wes Anderson-esque dated decor and plant life photographed by Ina Niehoff
- Anthony Burrill tells us about his numerous Etsy WORK HARD rip-offs
- “I wouldn’t recommend trying to make it as an illustrator to anyone”: straight-talking McBess
- Jonathan Barnbrook talks us through designing David Bowie's new album artwork
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Back to basics with Davide Di Gennaro’s symbol-heavy design workshop identity
- New Adult Swim project from the bonkers people behind some sexy Craigslist animations