If our ancestors in the early 20th Century were outwardly governed by modesty then I think we can safely consider the modern age a revolution against their way of thinking. And with a new nudie mag on the stands every few months or so, printed media seems to be leading the way. Brava proposes to be different to the others though, by creating an online platform focusing on the physical form in all its iterations, rather than just on sex. "_Brava_ is the place to talk about the body,” explains Madrid-based design studio Naranjo—Etxeberria, which was called in to create a visual identity for the new site. “The naked body, the one with power to provoke desire, scandal, shame, sensuality, exhibitionism, eroticism…”
The studio, made up of Miguel Naranjo and Diego Etxeberria, had the task of balancing up “classic elegance” and the “new artistic tendencies” which circulate around the human body to create an overarching aesthetic which is chic, exploratory and engaging, without tipping over into distasteful. Their solution was pared-back and classic, with a colour palette of yellow and black, set against imagery from the site which is at times erotic, at times squeamish, but always decidedly naturalistic – stretch marks and all. It’s a well-executed idea for such an identity, and a neat way around the difficult terrain of the erotic publication. We’re looking forward to seeing the finished product.
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