Neo Neo's identity for Geneva's festival of light uses glow-in-the-dark ink

The last time we wrote about Geneva-based design studio Neo Neo it was to find out a bit more about them and the way they work, in spring of last year. They’ve since amassed a client list populated mainly with arts and cultural establishments – museums, galleries, town halls and the like – creating identities for art festivals, graphic design exhibitions, film festivals and classical music concerts in some of Switzerland’s cultural hotspots.

The work is brilliant – engaging and attractive – but what we’re most drawn to are the identity posters and signage for Geneva’s contemporary light festival, Geneva Lux. They created a custom neon serif typeface in a neat play on the subject at hand, and printed the posters in phosphorescent ink which glows in the dark. Cool, non?