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An illustration of a person wearing a wide-brimmed black hat. A mass of bright orange, curly hair frames their face, and one green eye is visible.

The New Yorker prints nine covers to celebrate its 90th birthday

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Date
17 February 2015

Here’s a piece of useless trivia you never thought you needed; what is the name of the monocle-wearing dandy who appeared on the first ever cover of The New Yorker and has gone on to become its mascot? The answer is Eustace Tilley, and for many years the magazine published his image almost unchanged when its birthday rolled around at the end of February.

Since 1994 though the publication has had fun playing around with the famous motif, as art director Françoise Mouly explains: “The magazine’s presiding dandy has since been parodied, subverted, or deconstructed on most of our anniversary covers. Contributions by our artists – and by readers participating in Eustace Tilley contests – have included comic-strip Tilleys, dog Tilleys, tattoed Tilleys, emoji Tilleys, and twerking Tilleys.”

This year’s anniversary is a bit of a big one with The New Yorker turning 90, and so Françoise and editor David Remnick have decided to publish no fewer than nine different covers after inviting suggestions from their cover artists. So Kadir Nelson, Carter Goodrich, Anita Kunz, Roz Chast, Barry Blitt, Istvan Banyai, Lorenzo Mattotti, Peter Mendelsund and Christoph Niemann will all see their designs printed and there’s a pleasing array of styles, approaches and concepts from Kadir’s dragging of Eustace into the present day to Lorenzo’s unashamedly indulgent close crop.

“Each brings Eustace Tilley squarely into the 21st Century,” Françoise says, “and proves that art is as alive on the cover of the magazine today as it was in 1925.”

An illustration for the cover of The New Yorker magazine, dated “Feb. 23 & Mar. 2, 2015”. A person in a brown coat and black hat leans forward, holding a cigarette. A small, blue-spotted butterfly flutters above them.
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Carter Goodrich: The New Yorker 90th Anniversary Special Edition

A painting on the cover of The New Yorker magazine featuring a person looking at a smartphone. They wear a red jacket over a green v-neck sweater and a white shirt, with white earphones in. A small butterfly flutters near the phone against a clear blue sky. The masthead reads “THE NEW YORKER” with the date “FEB. 23 & MAR. 2, 2015” and the price “PRICE $7.99”.
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Kadir Nelson: The New Yorker 90th Anniversary Special Edition

An illustration for the cover of The New Yorker magazine, dated “Feb. 23 & Mar. 2, 2015”. A person with dark hair tied in a high bun looks at a small orange butterfly resting on their finger.
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Christoph Niemann: The New Yorker 90th Anniversary Special Edition

The cover of The New Yorker magazine from “Feb. 23 & Mar. 2, 2015”. An illustration shows a crowd of figures in dark suits and top hats, their heads replaced by laboratory flasks. One figure breaks away from the group, running towards the right.
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Istvan Banyai: The New Yorker 90th Anniversary Special Edition

The cover of The New Yorker magazine from “Feb. 23 & Mar. 2, 2015”. An illustration shows a grid of 12 panels featuring a person in a top hat and red coat. In each frame, the figure makes a different facial expression and gesture, mimicking a photo booth strip.
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Roz Chast: The New Yorker 90th Anniversary Special Edition

An illustration for the cover of The New Yorker magazine featuring a person with a large afro and round purple glasses. They wear a tie-dye shirt, a beaded necklace with a peace sign, and hold a smoking joint to their lips. The masthead reads “The New Yorker” with the date “Feb. 23 & Mar. 2, 2015”.
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Anita Kunz: The New Yorker 90th Anniversary Special Edition

An illustration for the cover of The New Yorker magazine, dated “Feb 23 & Mar 2, 2015”. A person wears a tall black top hat adorned with a small blue and red butterfly. A large, curly orange moustache covers most of their face, leaving only one green eye visible.
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Lorenzo Mattotti: The New Yorker 90th Anniversary Special Edition

An illustration for the cover of The New Yorker magazine, dated “Feb. 23 & Mar. 2, 2015”. A grid of nine panels shows different people in profile, each smelling a flower. The figures represent various eras and styles, from a Victorian gentleman in a top hat to a modern person with a mohawk and tattoos.
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Barry Blitt: The New Yorker 90th Anniversary Special Edition

The cover of The New Yorker magazine from “Feb. 23 & Mar. 2, 2015”. A silhouette of a person is filled with a collage of botanical sketches and colourful butterflies and caterpillars.
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Peter Mendelsund: The New Yorker 90th Anniversary Special Edition

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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