To be perfectly honest, there’s almost no need for The New Yorker to make much of a fuss about their new app which bears “the full content of the magazine, with multimedia extras, on the iPhone” as it’s a pretty much a sure-fire hit. Judging by the countless interviews with creatives/brains over the years who have mentioned their overwhelming stack of New Yorkers towering above them in their place of work, it seems to be that the the magazine comes out far too often, and is simply too good not to read.
Welcome then our new-found love Lena Dunham of Girls fame and the now-iconic Jon Hamm in this witty, satirical promo video for the app. Watch as satin-onesie-wearing Lena informs Jon what an “app” is in a kind of nineties-chat-show studio and the wonderful weirdness builds from there. Well done The New Yorker for getting Lena and her famous friends in to take control of this release, because I doubt that anybody is more right for the job.