Graphic Design: New Yorker art director Wyatt Mitchell explains his changes

Posted by Rob Alderson,

Hey magazine types! Planning a redesign of your title soon? Well The New Yorker have set a new standard in how to talk about it with this short but fascinating video. Art director Wyatt Mitchell explains how, a bid to modernise the magazine but retain its visual character, they have gone back to the future looking at the first ever issues and redrawing the Irvin typeface. Not only does Wyatt explain very succinctly what changes he and his team have instituted, the film is also full of great retro visuals including the initial illustration of a French aristocrat on whom the monocled mascot of the magazine is based. Excellent stuff, and if this is indeed just the start of a wider redesign then we hope the videos keep on coming.

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    The New Yorker redesign film (still)

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    The New Yorker redesign film (still)

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    The New Yorker redesign film (still)

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    The New Yorker redesign film (still)

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    The New Yorker redesign film (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.