Flat-e tells us how it made a visual interpretation of Daniel Avery's record in its entirety
- Date
- 17 August 2018
- Words
- It's Nice That
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Rob Slater, one half of design studio Flat-e joined us at Nicer Tuesdays July to talk through his studio’s practice, particularly focusing on its new work visually interpreting Daniel Avery’s record, Song for Alpha.
Beginning his talk by introducing the audience to a collection of Flat-e’s work over the years, Rob goes on to explain how its work isn’t a particularly complicated process but rather develops from “sitting in a room together and messing around with things,” exploiting visual phenomena.
Starting its process by working digitally, Flat-e then moves into a self-described “daisy-chain” process, where changing one element can manipulate the rest. Leading through to the studio’s most recent work, Rob talked through creating a cohesive set of visuals for the entirety of Daniel Avery’s record Song for Alpha, rather than just one music video. In turn, exploring ideas such as “hope emerging from fear, euphoria from dysphoria, positivity from negativity and more broadly, light emerging from darkness. The result is a film that can split up into singular videos for tracks, an elongated whole, and has even been repurposed for the artist’s live touring visuals too.
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