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    1948 iPad App – Out next week

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    1948 Courtyard

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    1948 Retail Space

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    1948 Mezzanine Level

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    1948 Collateral

Nike 1948 Re-Opens Tonight

Posted by Alex Bec,

Back in 2008, Nike opened their East-London concept store 1948 and today sees its reopening after an extensive re-design. The facades and aesthetics may have been tweaked, the mantra has remained the same – fusing sport and culture in a way only Nike can. This allows for not only exclusive product but also a more creative space (we’re especially fond of the new mezzanine level) that will allow the sporting and creative communities a place to do what they do best. They’ve also put together an app, in the form of the 1948 magazine, released June 30th and we have the exclusive cover image of Rafa Nadal here, as well as shots of the space…

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.