• Noma-4
  • Noma-1
  • Noma-6
  • Noma-2
  • Noma-5
  • Noma-3
Graphic Design

Noma Bar: Cut It Out

Posted by Liv Siddall,

Noma Bar, the man with the relentless ability to find the positive in any negative space, has been showcasing his latest work in Outline Editions this week. The best part is that he’s now in the company of an enormous, rather terrifying die-cutting dog. What’s not to like?

If you don’t know Noma Bar’s name straight off, you’ll probably recognise his work. It’s the bold, minimalist shapes that occasionally appear on the covers some of the most widely-sold magazines in the world (including Esquire and The Guardian’s G2 supplement) and induce a resounding ‘second glance’ effect worldwide.

His work encourages the “I could have done that, but didn’t” sort of feeling, until you think about it and realise that he is probably one of an incredibly small minority that see and think in the way he does – and that’s not as easy as it looks.

Where wordsmiths use a few particular words that are loaded with imagery, Bar uses only a few lines and colours to convey an entire story or character – thus making him so appreciated by book and magazine designers; he almost does their job for them.

For The London Design Festival, Noma is allowing the public to go and feed an enormous dog die-cutter scraps of paper to produce their own Noma Bar-style prints. They will then be signed, numbered and sold from as little as £20.

It’s worth a look even if you don’t get a chance to feed the dog – you can just stare at his creations and allow your brain to rearrange itself until it all becomes clear.

www.outline-editions.co.uk
www.londondesignfestival.com/events/noma-bar-cut-it-out

Ls-300

Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She is also a regular guest and sometime host on our Studio Audience podcast.

Most Recent: Graphic Design View Archive

  1. List

    Hot Chip are one of those bands that have always had a fantastic visual sensibility. Illustrator Wallzo has been at the helm of it, bringing us glorious Michael Craig Martin-esque block colours and shapes to decapitated statues. Now, the band is moving into the world of bespoke printing, with the artwork for new album Why Make Sense by Nick Relph using an algorithm that means each copy’s design will be unique.

  2. Rawcolor-febrik-4-int_copy

    Eindhoven-based graphic design and photography studio Raw Color has created a great multi-platform identity for interior textiles brand Febrik, using horizontal, laser-cut lines as a reference to archiving methods in textile sample books. They are utilised both for this purpose and as decorative details on business cards, stationary items and online.

  3. No_rocket_asinello_press_1_1160-int-list

    We often discuss the importance of a decent-looking site in presenting creative work, but until we received Francesco Zorzi’s latest missive, we didn’t realise just how much we were into well-presented emails. A lovely GIF and an irresistible typeface led us to the Italy-born, Amsterdam-based designer’s site, No Rocket, which further cemented his reputation as a man with a very discerning eye indeed. The project we admired the most is this logo for Genoan publisher Asinello Press, taking an illustration of a hoof as its motif.

  4. List

    You’re 25 years old and Richard Turley calls you up out of the blue and says; “Hey, I’ve just got this sweet job at MTV and I’d like you to come on board as my senior designer, are you interested?” Of course you’re interested! You’d be a fool not to be interested, even if it means leaving your current (also awesome) job as an art director at The New York Times. Sounds nice right? Well this isn’t some fictional story I’ve just concocted in my head, this is the soon-to-be legendary tale of Erik Carter, a Virginia native turned New York City creative powerhouse who’s filling our (music) televisions with choice tidbits of witty animation and humorous asides from the world of the web.

  5. Michaelbierut-nyt-signage

    Michael Bierut is a designer, Pentagram partner, writer, lecturer and self-confessed nerd. Taking the stage at the Design Indaba festival in Cape Town yesterday, he announced his new book, pithily titled How to: Use graphic design to sell things, explain things, make things look better, and (every once in a while) change the world. Published by Thames & Hudson it won’t come out until later in the year, but we felt it was a good excuse to look at some of Michael’s most interesting work from across the years.

  6. Untitled-paris-ad-int-list

    They say that one good turn deserves another. And one good project leads to another, as Untitled Paris has shown us. Last year, the agency was commissioned to create a new identity for interior design company Laplace, creating a slick monochrome look that uses the name as the logo mark. Untitled says: “The entire identity rests on a simple type system and contemporary but sober look, as the work of Laplace is full of colour and feeling.”

  7. Dyakova-list-mcm_gagosian_back-cover_905

    Earlier this week Sonya Dyakova revealed that she “like[s] to wear a uniform that [she] can just hide in and work.” And while her clothes may want to slink into the background, the work of her agency Atelier Dyakova begs to be in the spotlight.

  8. Kurppa-hosk-korshags-int-list

    It’s not often I get to write about my two great loves in a single article, but sometimes the stars align and I’m covering smoked fish and graphic design all in the space of 300 words. Today I feel blessed! This strange combination of subjects has come together thanks to Swedish agency Kurppa Hosk undertaking a wholesale rebrand for Falkenbergs Lax, a small, family-owned smoked salmon specialist. Charged with turning the small-scale brand into an international major player in the fish industry, Kurrppa Hosk renamed it Korshags, and have came up with a sleek new visual identity to accompany the new name.

  9. George-primo-louw-1

    As a rule we profile Jorge Primo on the site once a year; first due to posters for a shoe brand, then a carpenter’s identity and last year it was just for his personal work. This time round Jorge has been hard at it making graphics for skateboarding brand Louw. He’s done designs for their decks, exuberant posters and even knocked up a hand-drawn version of their logo. Choice!

  10. Francesco-del-russo-bologna-int-list

    Graphic designer Francesco Delrosso has spent the past few years making his way through undergraduate study and out into the big wide world of Fabrica, Benetton’s communications research centre. There he’s honed his skills in research-based design, putting them to use in the creation of all manner of print publications. Since leaving Fabrica he’s settled in Urbino where he’s specialising in communication and editorial design at Isia.

  11. Eloisa-perez-book-int-list

    Early school days weren’t so bad: the odd bit of colouring in, keeping up with the adventures of Billy Blue Hat, playing that game where you have to sit in a curled up in a ball being quiet when the teacher wants a rest. But they could have been even brighter, especially in the learning to write department – and graphic designer Éloïsa Pérez’ Apprendre à écrire offers a perfect solution.

  12. Mariohugo-recentlyrejected-int-list

    There was an interesting discussion on our podcast recently about why anyone would really want to watch the creative process taking place. Off the back of our visit to see what was essentially P J Harvey in a box, we’ve spent a lot of time chatting about how the creative process is slow and messy and frustrating, littered with wrong turns and dead-ends.

  13. List-la-direction_le-sucre_1-int

    A sweet, sweet identity project for you today, in the shape of Lyon-based studio La Direction’s work for venue Le Sucre. The studio is helmed by Aurélien Arnaud and Elsa Audouin, who set it up two years ago and have since worked across print, web, and interior graphic design for clients ranging from adidas to Born Bad Records to Grolsch. The one that most neatly presents the breadth of their capabilities, though, is the aforementioned Le Sucre project. The venue is a late-night party joint in Lyon, and the graphics subtly reflect its hip vibe while remaining resolutely timeless and simple. We love the restraint of the interior graphics, letting the strange architecture speak out, and the gorgeous blue of the printed materials. Elsewhere on La Direction’s site are some excellent poster designs, so we’ve popped a couple of our favourites on here for you. What’s not to love about the blue erotic market woman?