Graphic Design: Non-Format take on the late, great J.G Ballard for their latest festival identity

Last time we bigged up Norwegian/American studio Non-Format it was for an anthropomorphic animal head serving as the identity for Only Connect Festival of Sound in Oslo; so it seems only right that the following feature also explores the visuals for that same Nordic gathering. This time the festival has been dedicated to the late, great J.G Ballard – a man for whom much graphic design and illustration has already been produced, both for his books and film adaptations, as well as in his cult magazine, Ambit. But the Non-Format team have steered clear of any Ballardian visual clichés and adopted a retro-futuristic, geometric approach to the branding, utilising a glitchy typeface for the logo mark and a variety of pixellated patterns to tie the programme’s contents together. And not a smashed-up car or crash-test dummy in sight!