Hypothetically, in a world in which I own more than twelve items of clothing, it might become essential for me to visit a dry cleaner to have my extensive collection of sartorial items tended to by an expert; returned to my care smelling of a fresh, piny hillside, or the indescribable freshness of a cool running stream. In this hypothetical world – where my moth-eaten sweaters are replaced by shirts of fine egyptian cotton – I’d probably be looking for someone like Nordic House to take care of my threads. They’re a San Franciscan laundry shop that have yet to open their doors but have already been given the executive branding treatment by Anagrama design studio.
Of their fine work Anagrama say, “Our approach to Nordic House’s branding was focused on Scandinavian design, combining simple geometric forms with a clean, sharp, well-distributed logotype and an icy, cold colour palette. Snowy white, chilly grey, pine needle green and fresh salmon combine to create a cool nordic landscape complete with its pure, immaculate and undisguised scents.” I agree. Although, what the hell do I know, this is the real world and my two shirts are creased and stained with wine.
- Long-limbed characters play out scenes in Serafine Frey's brilliant illustrations
- An insight into The Guardian’s newly released brand guidelines
- Humorously choreographed nudes in Ave Pildas’ photography
- Renowned design writers Charlotte and Peter Fiell show us what's on their bookshelf
- Talking ten years of Fantastic Man with Gert Jonkers and Jop van Bennekom
- Absence, loneliness and the western quest for happiness: the strange world of Vacuum
- Photographing the choreography and chaos of the England cheerleading team
- Russian photographer Erik Panov's latex and salmon themed fashion shoot
- New Channel 4 identity by creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG
- A new stop-motion Honda advert took four months, dozens of illustrators and thousands of drawings
- Abstract, symbol-laden work from designer Hirofumi Abe
- Creative producer Luella Lane tells us about her amazing 80s sticker collection