Launch Recite Me assistive technology

Advertising: Wieden+Kennedy Portland explore the world's largest model railroad

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Date
18 February 2014

To show off the latest features in Sony’s new lens-style QX100 camera-phone, Wieden+Kennedy Portland have put together a stonker of a campaign that combines childlike wonderment with cutting-edge miniature film-making.

The camera is designed to integrate wirelessly with your phone, meaning you can use it remotely and thus do all kinds of cool stuff with it. To demonstrate, the W+K team took a trip to the world’s largest model railroad, Northlandz in New Jersey, capturing the strange miniature landscapes from the vantage point of a moving train, a clock tower and various other landmarks on the fictional map.

You can explore the whole town online from separate—together.com, where you’ll also find a fantastically endearing making-of film. Enjoy!

A long, grey concrete building with a row of blue awnings over its windows. Centred over the image, white text reads “NORTHLANDZ” and “(A PHOTOGRAPHIC EXPERIMENT WITH THE QX100)”.
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Wieden+Kennedy Portland: Northlandz (still)

A person wearing a wide-brimmed hat works on a detailed miniature city made of white and grey card. They stand beside a cluster of tall, tiered skyscrapers that resemble Art Deco architecture.
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Wieden+Kennedy Portland: Northlandz (still)

A person in a plaid shirt and cap stands behind the counter of a retro-style diner. The interior features blue walls, mirrored panels with sunburst patterns, and a glass display case filled with cakes.
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Wieden+Kennedy Portland: Northlandz (still)

A close-up, low-angle shot of curved model train tracks. In the blurred background, a miniature landscape features a windmill and small buildings.
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Wieden+Kennedy Portland: Northlandz (still)

A miniature model of a village perched on the edge of a steep, rocky cliff. Small houses and a road sit atop the jagged brown and grey rock face.
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Wieden+Kennedy Portland: Northlandz

A miniature model of a European town built into a rocky cliffside. A black metal bridge spans a deep gorge, connecting rows of narrow, gabled houses to a larger manor.
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Wieden+Kennedy Portland: Northlandz

A detailed miniature model of a town built into a rocky cliffside. Small houses and cars are scattered across different levels of the terrain.
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Wieden+Kennedy Portland: Northlandz

A miniature scene showing small figures climbing a grey, rocky cliff. In the background, tiny trees and a few people stand on a patch of green land.
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Wieden+Kennedy Portland: Northlandz

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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