Advertising: Wieden+Kennedy Portland explore the world's largest model railroad

Posted by James Cartwright,

To show off the latest features in Sony’s new lens-style QX100 camera-phone, Wieden+Kennedy Portland have put together a stonker of a campaign that combines childlike wonderment with cutting-edge miniature film-making.

The camera is designed to integrate wirelessly with your phone, meaning you can use it remotely and thus do all kinds of cool stuff with it. To demonstrate, the W+K team took a trip to the world’s largest model railroad, Northlandz in New Jersey, capturing the strange miniature landscapes from the vantage point of a moving train, a clock tower and various other landmarks on the fictional map.

You can explore the whole town online from separate—together.com, where you’ll also find a fantastically endearing making-of film. Enjoy!

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    Wieden+Kennedy Portland: Northlandz (still)

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    Wieden+Kennedy Portland: Northlandz (still)

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    Wieden+Kennedy Portland: Northlandz (still)

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    Wieden+Kennedy Portland: Northlandz (still)

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    Wieden+Kennedy Portland: Northlandz

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    Wieden+Kennedy Portland: Northlandz

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    Wieden+Kennedy Portland: Northlandz

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    Wieden+Kennedy Portland: Northlandz

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.