Work / Film

Advertising: Wieden+Kennedy Portland explore the world’s largest model railroad

To show off the latest features in Sony’s new lens-style QX100 camera-phone, Wieden+Kennedy Portland have put together a stonker of a campaign that combines childlike wonderment with cutting-edge miniature film-making.

The camera is designed to integrate wirelessly with your phone, meaning you can use it remotely and thus do all kinds of cool stuff with it. To demonstrate, the W+K team took a trip to the world’s largest model railroad, Northlandz in New Jersey, capturing the strange miniature landscapes from the vantage point of a moving train, a clock tower and various other landmarks on the fictional map.

You can explore the whole town online from separate—together.com, where you’ll also find a fantastically endearing making-of film. Enjoy!

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Wieden+Kennedy Portland: Northlandz (still)

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Wieden+Kennedy Portland: Northlandz (still)

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Wieden+Kennedy Portland: Northlandz (still)

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Wieden+Kennedy Portland: Northlandz (still)

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Wieden+Kennedy Portland: Northlandz

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Wieden+Kennedy Portland: Northlandz

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Wieden+Kennedy Portland: Northlandz

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Wieden+Kennedy Portland: Northlandz