To show off the latest features in Sony’s new lens-style QX100 camera-phone, Wieden+Kennedy Portland have put together a stonker of a campaign that combines childlike wonderment with cutting-edge miniature film-making.
The camera is designed to integrate wirelessly with your phone, meaning you can use it remotely and thus do all kinds of cool stuff with it. To demonstrate, the W+K team took a trip to the world’s largest model railroad, Northlandz in New Jersey, capturing the strange miniature landscapes from the vantage point of a moving train, a clock tower and various other landmarks on the fictional map.
You can explore the whole town online from separate—together.com, where you’ll also find a fantastically endearing making-of film. Enjoy!