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A yellow rectangular object designed to look like a sports jersey. It features the word “Beavers” and the number “42” in blue, with tufts of yellow faux fur along the top edge.

Exhibition: Not for Rental wants you to fall back in love with videotapes

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Date
12 July 2013

Thought up one day by Timba Smits and Gordon “Flash” Shaw on the bus to a hospital appointment, the brilliantly named Not For Rental currently on show at London’s 71A Gallery exhibits work by hundreds of the most exciting emerging talent in art, illustration, photography and graphic design. This isn’t just any exhibition, however; as the title infers, each piece of work looks to condense the plot of the artist’s favourite film into one image, and it’s then exhibited as the sleeve art in a VHS case. It’s like all of your nineties teenage dreams merged in one Blockbuster basement!

Alongside the work, a number of workshops, talks and film screenings are taking place in the gallery space, and on Saturday July 13 all of the artwork on show will be sold on a first come first served basis at £50 a pop. All proceeds go to Art Against Knives and Macmillan Cancer Support. If this doesn’t make you want to dust off your old video collection and fumble around behind the telly with a bunch of scart leads and a head full of determination then frankly, I don’t know what will.

Not For Rental is at 71A Gallery in London from July 4 to July 13.

Two vhs tapes stand side by side against a white background. The left tape is yellow with a black line illustration of a person in hiking gear, while the right is pink with a similar illustration of a person holding suitcases.
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Not For Rental: Christopher Monro DeLorenzo

A vertical book cover featuring a detailed line illustration of a river flowing through a lush valley. A circular logo at the top reads “Cahula Wassel River Valley”.
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Not For Rental: Damien Weighill

A book cover featuring a retro-style illustration of a cartoon rabbit wearing a red jacket. The artwork is framed by a red border and a black-and-white checkered pattern, with text that reads “The next big thing to a time machine” and “Jr. Slims”.
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Not For Rental: Edgar Regalado

A white box features six stylised illustrations of faces arranged in a grid. Each figure wears a grey head covering, with varying facial expressions and accessories like glasses and earrings.
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Not For Rental: Linda Coulter

Two illustrated books stand side by side against a white background. The first features green line art of mountains and reads “THEY SAY HE WANTED TO BE A MOUNTAIN MAN”. The second uses blue and pink lines to show a ship and reads “THE GREATEST ADVENTURE STORY OF THEM ALL”.
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Not For Rental: Missy Austin

A box for a Willy Wonka experience features a colourful illustration of Wonka and a child in front of a candy-themed landscape. The top reads “A SCRUMDIDILYUMPTIOUS EXPERIENCE”, while the bottom displays the words “ALL NEW!”, “WONDERFUL COLOR” and “AWESOME!”.
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Not For Rental: Pablo Pintachan

An illustration of a person with a wide-open mouth and tongue out, wearing an open floral shirt. The figure is printed on the front of a black rectangular box.
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Not For Rental: Sharm Marugiah

A movie-inspired charity exhibition poster titled “Not for Rental”. Four stylised illustrations of the same person’s face appear in different colours, each depicting a different film character. A central black circle reads “Starring over 200 artists”. Text at the top lists the dates “4 July–13 July” and the location “71a Gallery London”.
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Not for Rental: Poster

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About the Author

Maisie Skidmore

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Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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