Saatchi & Saatchi's striking campaign to encourage black and Asian voters

Date
16 April 2015

The impending general election in Britain is encouraging a spurt of striking advertising campaigns and creative efforts to encourage potential voters, not least Pentagram’s “Give an X” campaign, and this new offering by Saatchi & Saatchi for Operation Black Vote is particularly powerful. The campaign is intended to boost the numbers of black, Asian and ethnic minority voters, in order to attain greater representation of Britain’s diverse population in government. Featuring Paralympic athlete Ade Adepitan, actor David Harewood, rapper Tinie Tempah and footballer Sol Campbell with their faces painted white, the campaign reasserts the quotation “If you don’t register to vote, you’re taking the colour out of Britain.”

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Rankin, Operation Black Vote, Saatchi & Saatchi, PA Wire

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Rankin, Operation Black Vote, Saatchi & Saatchi, PA Wire

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Rankin, Operation Black Vote, Saatchi & Saatchi, PA Wire

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Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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