Goodbye festive season, hello relentless January and the steady rhythm of the daily grind. I don’t know about you but right now I could use a little luxury weekend break, a round of spa treatments or maybe even just a week on the beach.
In lieu of any last-minute getaways allow the folks over at Ogilvy to brighten up your (dark, damp) Monday with their latest campaign for Expedia, that utilises those ubiquitous three-letter airport luggage tags to wonderfully witty effect. Apparently there’s more than 900 airports worldwide that utilise these iconic adhesive labels so the team had a plethora of little words in their armory. We can’t fault the execution, the innovative use of an item that’s so readily discarded, or the perfect timing of a campaign that urges us to up and leave this grey place for some much-needed respite. Heck it’s almost made me forget my Monday blues.
- Steve Powers' New York street signs offer an alternative perspective
- Rebecca Scheinberg comes pretty damn close to making perfect photographs
- Hamburg-based studio I Like Birds' comprehensive film festival identity
- The Plant creates identity for Walthamstow business hub using a process from 1905
- Wayfaring land artist Richard Long pays homage to his Bristol roots
- Designs for a tarot deck celebrating black stars and overseen by Jodorowsky
- Illustrated campaign for Volkswagen uses parents lying to children as a metaphor
- Tokyo 2020 Olympic and Paralympic logos unveiled
- Embracing the uncanny with photographer Nadia Lee Cohen (NSFW)
- Hello and welcome to the new look It’s Nice That
- Street photographer Vincent Chapters captures London’s spirit
- Yolanda Dominguez asks kids to describe what they see in fashion campaigns