• Expedia-lead

Ogilvy's new campaign for Expedia makes great use of airport luggage tags

Posted by James Cartwright,

Goodbye festive season, hello relentless January and the steady rhythm of the daily grind. I don’t know about you but right now I could use a little luxury weekend break, a round of spa treatments or maybe even just a week on the beach.

In lieu of any last-minute getaways allow the folks over at Ogilvy to brighten up your (dark, damp) Monday with their latest campaign for Expedia, that utilises those ubiquitous three-letter airport luggage tags to wonderfully witty effect. Apparently there’s more than 900 airports worldwide that utilise these iconic adhesive labels so the team had a plethora of little words in their armory. We can’t fault the execution, the innovative use of an item that’s so readily discarded, or the perfect timing of a campaign that urges us to up and leave this grey place for some much-needed respite. Heck it’s almost made me forget my Monday blues.

  • Expedia-1

    Ogilvy: Expedia poster campaign

  • Expedia-2

    Ogilvy: Expedia poster campaign

  • Expedia-3

    Ogilvy: Expedia poster campaign

  • Expedia-4

    Ogilvy: Expedia poster campaign

  • Expedia-5

    Ogilvy: Expedia poster campaign

  • Expedia-6

    Ogilvy: Expedia poster campaign

  • Expedia-7

    Ogilvy: Expedia poster campaign

  • Expedia-8

    Ogilvy: Expedia poster campaign

  • Expedia-9

    Ogilvy: Expedia poster campaign

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.